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Dr. Mariana Alba – Corporate Communication

MBU Faculty: Dr. Mariana Alba

Dr. Mariana Alba joined MBU in 2016. She has a PhD in Communication Sciences, as well as a BA in Advertising and Public Relations and a Diploma in Advanced Studies in Corporate Social Responsibility and Sustainability.

She has a 17-year experience in the aviation industry, having worked for Aerolineas Argentinas and IATA – International Air Transportation Association. Also, she has been a successful consultant with proven track record on: CSR, Sustainability & Business Ethics, Corporate Governance, Compliance, Knowledge Management, Training & Development.

Selected publications:

2016:

ALBA, M. et al.: Libro Blanco sobre Gestión de Oficinas de Transparencia. Procedimientos y casos de estudio para universidades públicas. (A white paper on corporate governance. Procedures and case studies for Public Universities). Valencia, January 2016; ISBN: 9788473514668

2014:

ALBA, M. Epistemological fundamentals of the country brand study in the 21st century. From the destination brand to the concept of the new public diplomacy. ISBN: 9788461684199 (PhD Thesis). Madrid, May 2014.

2012:

ALBA, M.: “The country brand. The intangible asset and its legal protection”; ISSN: 1988-2629; No. 8. Derecom; Dec.-Feb., 2012

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