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Dr. Asli Yüksel Mermod – Finance & Marketing

MBU Faculty: Dr. Asli Yuksel Mermod

Dr. Asli Yüksel Mermod studied Economics (Volkswirtschaftslehre) at Konstanz University in Germany and graduated from Marmara University. She is a Professor of Finance, her research areas cover Bank Management, CSR, Socially Responsible Investing, Ethical Finance, Brand Equity, Electronic Finance and Financial Services Marketing. She teaches International Banking, International Finance, Project Finance, Bank Management, Investments and Banking, Principles of Finance and Financial Markets and Institutions courses for undergraduates and Bank Funds Management, Project Finance and Management, Risk management in Banking for MBA, Ph.D. and Executive MBA classes. She has published books about Bank Management, Service Marketing, Brands and Measuring Brands’ Equity, Electronic Banking and Risks in different countries like Germany, UK and Turkey. She published many articles in various finance journals. Her latest book is called Corporate Social Responsibility in the Global Business World (2013) and People, Planet and Profit (2014).

Besides her research and teaching responsibilities, Dr. Mermod has been actively taking part in administration at Marmara University. She had been working as Vice Director of Marmara University Institute of Social Sciences and as Erasmus-Sokrates Programme Coordinator for post graduates. She has key positions in some international scientific conference organizations in terms of organization and scientific committee membership, board of referees and she takes part in some new book projects about CSR with esteemed academicians from all over the world. She has been working at Marmara University – Business Administration department for nearly 18 years and also worked as adjunct faculty for Bahcesehir University(BAU), Webster University in Geneva and Montreux Business School in Montreux.

Selected Publications:

Idowu, S O, Frederiksen C S, Yüksel Mermod A, Nielsen M.E.J.(Eds) 2015 Forthcoming, Corporate Social Responsibility and Governance: Practice & Theory, Springer, Heidelberg.

Idowu, S O, Kasum, A, Mermod, A. Y (Eds.), 2014, People, Planet & Profit: Socio-economic Development Perspectives of Corporate Social Responsibility, ISBN: 978-1-4094-6649-9, Gower.

Mermod A.Y, Samuel O.Idowu(Eds.), 2013 , International Book Series On Governance, Fraud, Ethics & Social Responsibility, Corporate Social Responsibility in Business World, ISBN:978-3-642-37619-1, Springer, Heidelberg.

Samuel O.Idowu, Capaldi N., Zu L., Gupta A.D., Mermod A.Y. (Section Editor) 2013, Encyclopedia of Corporate Social Responsibility, Volumes 1-4, ISBN: 978-3-642-28035-1., Springer, New York.

Mermod A.Y., Sungun G., 2013, Internal Audit Positioning: Four Stage Model, Journal of Business, Economics and Finance, ISSN:2146-7943, 2(1),pp.65-89. http://www.jbef.org/archive/pdf/volume2/issue_1/5.Gokhan_Sungun.pdf

Sungun G., Mermod A.Y. 2013, Internal Audit Function In I.S.E. Companies – An Assessment, Cukurova University, E- Journal of Social Sciences Institute, ISSN:1304-8899,22-1, pp.275-290. http://sosyalbilimler.cukurova.edu.tr/dergi.asp?sirano=49

Mermod A.Y., 2012, International Book Series On Governance, Fraud, Ethics & Social Responsibility, Emerging Fraud, Section: Fraud in Modern Banking – Highlights on Online Internet Banking Fraud, ISBN: 978-2-642-20825-6, Springer, Heidelberg.

Mermod A.Y., 2011, Electronic Banking and Risks under the Highlights of Financial Globalization, (Finansal Küreselleşme Işığında Elektronik Bankacılık ve Riskler) Beta Basım Yayın Dağıtım A.Ş., İstanbul, ISBN: 978 – 605 – 377 – 425 – 9

Mermod, A. Y. ; Dudzevičiūtė, G. 2011, Frequency domain analysis of consumer confidence, industrial production and retail sales for selected European countries, Journal of Business Economics and Management(JBM), 12(4): 589–602. http://www.tandfonline.com/doi/pdf/10.3846/16111699.2011.599406

Mermod A.Y., Dömbekci B. 2011, Emission trading applications in the European Union and the Case of Turkey as an Emerging Market , International Journal of Energy Sector Management- Emerald, ISSN: 1760-6220, 5(3): 345 – 360. http://www.emeraldinsight.com/journals.htm?articleid=1949633

Mermod A.Y., Ceran M. 2011, Banking Risks and Capital Adequacy in line with BASEL III : A comparative analysis on theTurkish Banking Sector, Finansal Araştırmalar ve Çalışmalar Dergisi, Journal of Financial Researches and Studies, 2011, 3(4) ,pp. 35-46.

Mermod .A.Y. 2011, Six important headlines for banking in the future, September-October 2011, Vol:18, ISSN:1306-5077, PSM, Payments System Magazine, 48-49. www.psmag.com





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